Following its successful partnership with renowned EDM artist, Morgan Page, Boston-based tech-firm Rednote has now partnered with the legendary Peter Murphy. Mr. Murphy, widely known for his pioneering work as vocalist for the influential British band Bauhaus, has released his tenth solo album, Lion, to critical acclaim, and is now on a North American tour in support of it.
As part of the marketing and promotion of Lion, Mr. Murphy’s team and his label, Nettwerk, have joined forces with Rednote, the leading provider of licensed musical snippets shared in text and social conversations.
Utilizing Rednote’s technology, Peter Murphy fans now have the ability to add musical snippets of the songs (“Rednotes”) from Mr. Murphy’s new album to their text messages as easily as they would attach a photo to a text. With a few clicks, Peter Murphy fans can insert Rednotes from Lion into their text conversations, and send them to their friends (and so on).
Additionally, by utilizing the Rednote technology, Peter Murphy creates a new channel for promotion and merchandising. Specifically, the campaign utilizes Rednote’s technology to facilitate the process by which current and new fans of Peter Murphy’s work will be able to purchase Peter Murphy tickets and memorabilia.