reverb

Nettwerk congratulates Adam Gardner, Guster guitarist/vocalist and co-founder of the environmental non-profit Reverb, on the launch of Green Music Group (GMG), a coalition of Reverb that brings together musicians, industry leaders and music fans to create widespread environmental change within the music industry and around the globe.

To celebrate its launch, Green Music Group founding members and friends gathered at Jane’s House in Hollywood over the weekend for live performances by members of Dave Matthews Band, Guster, and Maroon 5. Guests were treated to eco-friendly appetizers and drinks provided by Shin’s BBQ, VeeV, ZICO, Eel River, and Newton’s Vineyard.

“Tonight we celebrated a watershed moment – music industry leaders and fans coming together to create significant change. Reverb has been helping individual artists and venues green their tours and shows for the last six years. We wanted to do more – our founding artists, venues and labels wanted to do more, and our fans were calling on us to take the lead,” said Adam Gardner, who founded Reverb with his wife, environmentalist Lauren Sullivan. “Green Music Group answers that call by using the collective power of the music community to bring about real lasting environmental change.”

The Lilith Fair of the late 90s is not only remembered for its diverse line up of female all-stars and up-and-comers, but also for its philanthropic commitments. Today, the 2010 Lilith Tour steps it up a notch by announcing two key partners in its mission-related sector: the i4c Campaign™ to drive social awareness and non-profit Greening partner Reverb.

Lilith becomes the first partner of the innovative i4c Campaign™--an initiative of the holding company TouchPoint Trust Group. Lilith Fair founders Sarah McLachlan, Dan Fraser, Marty Diamond and Terry McBride have targeted a $3 million investment partnership for the Lilith i4c Campaign. i4c (denoting “i4c a better tomorrow”) is an investment model that aims to drive awareness to the importance of supporting the triple bottom line business sector—companies that focus on people, planet and profit.