i4c

The Lilith Fair of the late 90s is not only remembered for its diverse line up of female all-stars and up-and-comers, but also for its philanthropic commitments. Today, the 2010 Lilith Tour steps it up a notch by announcing two key partners in its mission-related sector: the i4c Campaign™ to drive social awareness and non-profit Greening partner Reverb.

Lilith becomes the first partner of the innovative i4c Campaign™--an initiative of the holding company TouchPoint Trust Group. Lilith Fair founders Sarah McLachlan, Dan Fraser, Marty Diamond and Terry McBride have targeted a $3 million investment partnership for the Lilith i4c Campaign. i4c (denoting “i4c a better tomorrow”) is an investment model that aims to drive awareness to the importance of supporting the triple bottom line business sector—companies that focus on people, planet and profit.