abc

The 2010 Lilith Tour and ABC Entertainment are thrilled to announce a multi-platform media partnership. Lilith and ABC Entertainment will creatively collaborate across ABC’s programming and online in the months leading up to and during next summer’s tour, including ABC’s physical presence at each tour date.

This multi-platform, strategic partnership with a music festival is the first of any kind for ABC Entertainment. EVP, Marketing, ABC Entertainment Group, Michael Benson said, “We’re excited to be partnering with Lilith since music is an important key to our brand, and are happy to show our support to both the new and established artists that will be showcased throughout the tour. We also admire the philanthropic side of Lilith which contributes to charities on both a local and national level.”