the rifles

Partnering with Lacoste, UK–based The Rifles, premiere the official music video for “Sweetest Thing.” Directed by Ferry Gouw (Major Lazer, Roxy Music, Simian Mobile Disco, Bloc Party), the video is a collage of handpicked video and photo images mixed in with band footage.

Featuring Paul Weller on guitars, the anthemic “Sweetest Thing” is from the band’s third full-length album, Freedom Run (out now). Recorded at Paul Weller’s Black Barn studio and produced by the legendary Chris Potter (The Clash, The Rolling Stones, The Verve), Freedom Run is shaping up to be their most accomplished album to date, developing the band’s sound into something fresh and energized, while maintaining all the hallmarks of a classic. Critical responses, so far:

Having spent countless hours on the road surrounded by tasteless, cheap lagers, The Rifles decided it was time to create a beer they really enjoyed and that their fans could drink along with them.

Following an extensive tasting and testing session at the brewery, the band were able to draw up detailed notes, from which the Master Brewer was able to put the brewing process in motion. Several weeks later, after approving the very first drops straight from the barrel, The Rifles had crafted their own signature beer. Served cold in 330ml bottles, ‘The General’ comprises a combination of Maris Otter Pale malt and fine wheat malt, to give this refreshing beer real zest.

“As massive fans of their music, we were excited to work with The Rifles, and I’m extremely pleased with the end product. The band got really involved in the process, which is represented in the quality of the beer and the brilliant label artwork they produced,” said Sam McGregor, Director at Signature Brew.

The beer will be available to buy at The Rifles webstore. More retail outlets TBA. For more information on Signature Brew and wholesaling, visit: www.signaturebrew.co.uk.

Brit-rock band The Rifles have just released a new video for "Tangled Up In Love," the lead single from their upcoming album Freedom Run, out September 20. Freedom Run further enhances the reputation of one of the most exciting, enduring and diverse London bands of the last ten years. Recorded at Paul Weller’s studio, Black Barn, and produced by the legendary Chris Potter (who has guided such luminaries as The Clash, The Stones and The Verve), the album has a fresh, revitalized sound, loaded with inspirational tracks that range from light and fun pop symphonies to the raucous soul-inflected heartfelt pop-rock that has dominated The Rifles’ back catalogue and given them a fan-base that continues to sell-out venues across Europe.

The Rifles burst onto the UK music scene in 2006 with their rebellious and attitude-laden debut No Love Lost, an album revealing the hopes and dreams of working-class suburban drudgery. The band spent the next two years touring relentlessly and building an enormous army of fans along the way, which includes some of their musical heroes like Paul Weller, Tim Lovejoy, Oasis and more. The Rifles released their second album (and Stateside debut) Great Escape in 2009, which peaked at 27 on the UK charts and reached the number 2 slot in the UK indie charts.

Listen To “Tangled Up In Love” Here

Brit-rock band The Rifles return to release their third studio album Freedom Run on September 20, 2011, with lead single “Tangled Up In Love” out August 16, 2011. The track is a dangerously infectious melody, topped with a luscious string riff and the familiar Rifles’ crunching guitars.

Freedom Run further enhances the reputation of one of the most exciting, enduring and diverse London bands of the last ten years. Recorded at Paul Weller’s studio, Black Barn, and produced by the legendary Chris Potter (who has guided such luminaries as The Clash, The Stones and The Verve), the album has a fresh, revitalized sound, loaded with inspirational tracks that range from light and fun pop symphonies to the raucous soul-inflected heartfelt pop-rock that has dominated The Rifles’ back catalogue and given them a fan-base that continues to sell-out venues across Europe.

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The week of September 15 sees the release of diverse albums from three Nettwerk recording artists: The Rifles, Butterfly Boucher and Lhasa de Sela.

UK rock band The Rifles release their N. American debut The Great Escape, and journey to the US and Canada starting September 22 in Philadelphia (full dates below). Fans can check out the entire album this week while AOL/Spinner hosts a listening party. The Rifles burst onto the UK music scene in 2006 with their rebellious and attitude-laden debut No Love Lost, an album revealing the hopes and dreams of working-class suburban drudgery. They spent the next two years touring relentlessly and building an enormous army of fans along the way, which includes some of the foursome’s musical heroes like Paul Weller, Tim Lovejoy, Oasis and more. Download the first single "Great Escape" HERE.

“Full of pulsating basslines and yell-aloud-with-your-mates-choruses, it’s an infectious, energetic slab of good old-fashioned rock ‘n’ roll.” Maxim (UK)

London-based rock band The Rifles are set to release their N. American debut, Great Escape, on September 15; the foursome will celebrate by bringing their rollicking live show to the US for a handful of tour dates staring September 22 in Philadelphia, PA (full list below).

The Rifles burst onto the UK music scene in 2006 with their rebellious and attitude-laden debut No Love Lost, an album revealing the hopes and dreams of working-class suburban drudgery. They spent the next two years touring relentlessly and building an enormous army of fans along the way, which includes some of the foursome’s musical heroes like Paul Weller, Tim Lovejoy, Oasis and more.

It's now round two for The Rifles, and with some enormo-anthems, Great Escape is a soaring indie mission statement…an exhilarating sound of a band raising their game for a shot at the big time. With Jan 'Stan' Kybert (Weller, Oasis, Bjork) on production duties, singer Joel Stoker, guitarist Luke Crowther, bassist Rob Pyne, and drummer Grant Marsh have been guided to a place of musical maturity. The UK press had no choice but to take notice:

 
“The first band with a London Postcode worth tattooing on your heart for ages…” NME
 
“The East London gang have found a sound that is a class above contemporary bands…” The Sun (UK)

Nettwerk Music Group announces the signing of London-based rockers THE RIFLES, who introduce themselves to N. America with a 4-track digital EP on July 28.  The EP will feature “The Great Escape,” a standout anthem showcasing the sounds that will be coming from The Rifles full-length album, GREAT ESCAPE, later this year.