LILITH 2010 ALERT: Lilith Teams Up With Involver For The "Choose Your Charity" Facebook Campaign

The 2010 Lilith Tour and Involver, the fastest growing social media technology platform, have joined forces to launch “Choose Your Charity,” an audience engagement campaign run exclusively through Facebook. This multi-round contest will allow local citizens in each city that the touring festival visits this summer to have a voice in the selection of the local women’s charity that Lilith will support in each market.

By becoming a fan of the Lilith Facebook page, users can participate in the Lilith-Involver “Choose Your Charity” campaign, where they’ll have the chance to vote on the pre-selected local women’s charities in their cities. The first round of voting begins today and goes until 11:59 PM PST on Monday, May 3, 2010. At that time, the top five charities from each city will move on to a second round of voting beginning at 10:00 AM PST on Tuesday, May 4, 2010 and ending at 11:59 PM PST on May 31, 2010. The Lilith founders—Sarah McLachlan, Terry McBride, Dan Fraser and Marty Diamond—will hand pick the local charity winners from the top three charities with the most votes in each city. The 2010 Lilith Tour promises to donate $1 from every ticket sold in a particular city to its chosen local charity, and Sarah McLachlan will personally present a check for the amount raised to charity representatives in each city.

“Using our platform, Lilith is proving that social media, and Facebook in particular, is a powerful tool for national brands to engage effectively with passionate local communities,” says Involver CEO and Co-founder Rahim Fazal. “We’ve designed our platform to empower agencies and brands to launch, monitor and manage their complete social marketing efforts from a single place.”

The original Lilith Fair was widely known for its philanthropic commitment, raising over $10 million dollars for various women’s charities over its three year run. The 2010 Lilith Tour promises to keep this spirit alive.

"Since its inception, the Lilith founders have made it a priority to respect the cities that host the festival, and giving back to the local communities is a huge part of that,” says Lilith co-founder Terry McBride. “The fact that we can now use social media to directly involve the communities in helping us select the local charities makes the process that much more personal.”

Below is the list of dates announced so far. There will be 11 artists on each date, with only two consistencies per show: the Lilith Local Talent Search Ourstage.com winner who starts the day and headliner Sarah McLachlan. The remaining acts on the line-up are constantly rotating from among more than 80 acts. For the list of artists playing each city, please visit LilithFair.com. Tickets are available via LilithFair.com or LiveNation.com.

Date                City                             Venue
Sun, Jun 27    Calgary, AB               McMahon Stadium (on-sale 4/3)
Mon, Jun 28    Edmonton, AB         Northlands Spectrum (on-sale 4/3)
Thur, Jul 1       Vancouver, BC        Pitt Meadows Airport (on-sale 4/3)
Fri, Jul 2           Portland, OR           The Amphitheatre at Clark County (on-sale 3/27)
Sat, Jul 3          Seattle, WA              The Gorge Amphitheatre (on-sale 3/27)
Wed, Jul 7        San Diego, CA          Cricket Wireless Amphitheatre (on-sale 4/3)
Sat, Jul 10        Los Angeles, CA      Verizon Wireless Amphitheatre (on-sale 4/3)
Tue, Jul 13      Denver, CO               Comfort Dental Amphitheatre (on-sale 4/3)
Sat, Jul 17        Chicago, IL              First Midwest Bank Amphitheatre (on-sale 3/27)
Sun, Jul 18      Minneapolis, MN     Canterbury Park (on-sale 4/3)
Tues, Jul 20     Indianapolis, IN      Verizon Wireless Music Center (on-sale 3/27)
Fri, Jul 23        Montreal, QC          Parc Jean-Drapeau (on-sale 4/3)
Sat, Jul 24       Toronto, ON             Molson Canadian Amphitheatre (on-sale 3/27)
Tues, Jul 27    Cleveland, OH          Blossom Music Center (on-sale 4/3)
Sun, Aug 8     Atlanta, GA               Aaron’s Amphitheatre (on-sale 3/27)
Tues, Aug 10 W. Palm Beach, FL   Cruzan Amphitheatre (on-sale 3/27)

Full list of artists announced so far (visit LilithFair.com to view artist pages):
A Fine Frenzy, Anjulie, Ann Atomic, Anya Marina, Ash Koley, The Bangles, Beth Orton, Brandi Carlile, Butterfly Boucher, Cat Power, Ceci Bastida, Chairlift, Chantal Kreviazuk, Colbie Caillat, Corinne Bailey Rae, Court Yard Hounds, Donna Delory, Elizaveta, Emmylou Harris, Erin McCarley, Erykah Badu, Frazey Ford, The Go-Go’s, Gossip, Grace Potter and The Nocturnals, Heart, Ima, Indigo Girls, Ingrid Michaelson, Janelle Monae, Jennifer Knapp, Jesca Hoop, Jill Hennessy, Jill Scott, Julia Othmer, Kate Miller-Heidke, Kate Nash Katzenjammer, Kelly Clarkson, Ke$ha, La Roux, Lights, Lissie, Loretta Lynn, Lucy Schwartz, Marina & The Diamonds, Martina McBride, Mary J. Blige, Meaghan Smith, Melissa McClelland, Metric, Miranda Lambert, Miranda Lee Richards, Missy Higgins, Nikki Jean, Nneka, Norah Jones, Priscilla Renea, The Rescues, Rosie Thomas, Sara Bareilles, Sarah McLachlan, Serena Ryder, Sheryl Crow, Sia, Sugarland, Susan Justice, Suzanne Vega, Tara MacLean, Tegan and Sara, Toby Lightman, Vedera, Vita Chambers, The Submarines, The Weepies, Ximena Sarinana, Zee Avi

Full list of cities revealed so far:
Atlanta, Austin*, Birmingham, Boston, Calgary, Charlotte, Chicago, Cleveland, Dallas, Denver, Detroit, Edmonton, Hartford, Houston, Indianapolis, Kansas City*, Las Vegas, London, Los Angeles, Minneapolis*, Montreal, Nashville*, New York, Philadelphia, Phoenix, Portland, Raleigh, Salt Lake City, San Diego, San Francisco, Seattle, St. Louis, Tampa, Toronto, Vancouver, DC* and West Palm Beach

* Non-Live Nation produced cities

About Involver
Involver is the fastest growing social media technology platform, used by leading agencies and brands to create world-class social media applications that engage audiences across multiple social media sites.

Over 40,000 brands use Involver to start, monitor and address millions of conversations reaching more than 100 million opt-in brand advocates. In 2009, Involver was named a Facebook Preferred Developer and one of the most innovative companies on Amazon’s Cloud Computing platform. Involver is the trusted partner of the world’s top brands including General Mills, Levi’s, and Sony/RCA Records. Learn more at www.involver.com.

About Live Nation
Live Nation Entertainment (NYSE-LYV) is the largest live entertainment company in the world, consisting of five businesses: concert promotion and venue operations, sponsorship, ticketing solutions, e-commerce and artist management. Live Nation seeks to innovate and enhance the live entertainment experience for artists and fans: before, during and after the show.

In 2009, Live Nation sold 140 million tickets, promoted 21,000 concerts, partnered with 850 sponsors and averaged 25 million unique monthly users of its e-commerce sites. For additional information, visit www.livenation.com/investors.

www.lilithfair.com
www.facebook.com/lilithfairtour
www.myspace.com/lilithfairtour
http://twitter.com/lilithfair

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Contact:
Danielle Romeo, Lilith/Nettwerk
212-760-1540 x 22
romeo@nettwerk.com

Marcee Rondan, MSO
818-380-0400 x 248
marcee@msopr.com

Bari Lieberman, MSO
818-380-0400 x 222
blieberman@msopr.com

Tyler Willis, Involver
415-762-0361
tyler@involver.com