Datarock Unveil New Video For First Single "Give It Up" From Upcoming Album 'Red'; Single Out Now On iTunes

Norwegian rockers Datarock have just unveiled their rollicking new video for the eighties inspired rock/pop single "Give It Up" from their upcoming sophomore album RED.  The video draws inspiration from classic duels, such as Michael Jackson “Beat It” and “Bad,” the 1951 film West Side Story and the 1996 re-make of Romeo & Juliet.

“Give It Up” was initially an idea for a music video before it became a song, the lyrics actually paraphrasing some of these famous face offs. “There is a dance off,” explains frontman Fredrik Saroea, “where the Datarock gang battles the bad guys. In the end, everybody joins the Datarock gang. I’m like Mercutio, telling Romeo to shape up, snap out of it, give it up.”  He continues, “Thing is, just singing a song about dancing… it’s too simple. Everyone’s gonna dance anyway. So it’s nice to do something insane in the lyrics, like paraphrasing, you know, Romeo & Juliet!”

"Give It Up" is available for purchase now on iTunes.